Just because a band sounds amazing on their studio recordings doesn’t mean they will be good in concert. Enduring a two to three hour show can be frustrating – especially while waiting for the band to finally perform their one hit as their finale.
ShowScoop is aiming to remove that frustration by giving concert-goers enough information in one place to avoid a bad show altogether.
Micah Smurthwaite, founder and CEO, said the company is creating a system that will allow users to quantitatively assess a live performance on a number of categories and rate them on a scale of 1 to 5. He said the system will allow users to tap into the wisdom of crowds and receive more credible information, which will help eliminate biased opinions via editorials and forum posts.
The company of four began publicly advertising on April 20, which, fittingly, was on the second weekend of the Coachella Valley Music and Arts Festival in Southern California. Smurthwaite said he and his team have been working on the software since January, but that the site should be up and running later this month.
Smurthwaite said the company hasn’t started making any money as of yet since there is no traffic to monetize, but will change once the site launches and they start seeing the traffic. To create that traffic, ShowScoop is looking at something else.
“Right now we are focused on creating value,” he said. “Our revenue streams are not yet defined but could be anything from ads to ticket sales.”
ShowScoop has been spreading the word about its arrival through social networking. Its main focus has been photography at concerts through Instagram. In comparison to its Twitter (167 followers) and Facebook (965 likes) accounts, Instagram has been leading the way with 12,278. Getting users involved in the site before it launches is Smurthwaite’s plan.
” Our short-term goal is get more users,” he said. “According to case studies, most review and social networking sites fail because it is hard to get initial reviews and users. If you visit a dating website and there are only 10 registered users you won’t ever come back. Before opening the portal we wanted to accumulate a contact list so when we open the site it gets populated with an initial set of reviews and users quickly.”
Once the site officially launches, ShowScoop could take the guesswork out of seeing a good concert.
Follow Dustin Bass on Twitter @dbass_cmn