While fans pile into music venues across the globe to catch a glimpse of their favorite artist, the artists have a new way to catch a glimpse of their fans. Grooveshark, the streaming music medium with more than 20 million monthly users, launched Beluga today, a free information tool revealing an artist’s fanbase.
The free tool does not require a registration and shines the spotlight on the demographics of the fans. Beluga separates gender, age groups, and the socioeconomics of a fanbase. It also reveals where an artist is a big hit by country, region, and cities.
Take for instance the UK-born artist David Gray has his largest fanbase in Ireland, the UK, Turkey, Israel, and Canada, respectively. The city, however, with his largest fanbase is Portsmouth, New Hampshire. His main draw is females, particularly between the ages of 25 and 34, whose annual income ranges between $100,000 and $149,999. In fewer words, David Gray’s main fanbase is rich, young women. Not a bad class.
“The surveys are actually conducted on the Grooveshark platform to our users,” said Danika Azzarelli, senior director of public relations for Grooveshark, in a press release. “The surveys are opt-in and are done by sharks that are usually earning points to get Grooveshark Anywhere, our premium service which you can pay for or earn in points through surveys.”
The idea behind Beluga is to give artists and their representatives tools to route their tours where they are in demand, which, in theory, would help boost their merchandise sales and assist in finding more promotion areas. The tool is just another way the digital music era is positively affecting artists.
“Grooveshark and Beluga’s promotional tools and analytics have been a tremendous asset to the marketing efforts of several of our artists,” Ben Stidham , director of New Media at SMC Entertainment, said.
-Dustin Bass, @dbass_cmn