I wonder if Alexander Graham Bell thought people would spend so much time on the phone without speaking through it. Regardless of what he thought, smartphone users are spending four of every five mobile media minutes searching through apps.
comScore, a company that measures digital data, released a study showing how many smartphone owners – 18 and older – are using apps and which ones they preferred during the month of March. In the study, Google sites ranked first with 94 million unique visitors – taking up 96.9% of the mobile audience. In second was Facebook with 78 million users (80.4%), while Yahoo!, Amazon, and Wikimedia sites rounded out the top five.
Facebook users spent 80% of their time on the social networking site through its mobile app. Twitter topped that number with 96.5% of users’ minutes on the site being spent through its apps.
The highest trafficking apps for iPhone users were iTunes, Google Maps, Facebook, YouTube, and Yahoo! Weather.
Microsoft sites received 82.1% of its traffic though its browser.
-Dustin Bass, @dbass_cmn