Still waiting for your Lytro camera to be delivered? Blame it on “overwhelming demand,” according to a Lytro spokesperson.
The start-up company that created what it calls a revolutionary camera, which allows the user to select the focal point after the image is captured, said it is fulfilling customer orders, but declined to offer specific numbers on sales or shipping. The product, which was unveiled Oct. 19, immediately generated buzz amongst the tech obsessed, camera geeks, and media outlets.
When placing an order, customers were given a window of time in which they could expect to receive their camera. The company said they are shipping according to that schedule. For example, one customer order placed in late February has a ship window between April and May. Lytro said that customers would receive communications in advance of the actual shipping. In addition, consumers are not charged until the camera is shipped.
“We’ve been pleased with the response from our customers so far and we’re working to fulfill their orders,” said Erin First, of Lytro’s media relations department.
The Lytro, a rectangular shaped device unlike any other point-and-shoot camera, allows for the focus of the picture to be selected once the photo has been taken, giving one photo several points of perspective through light field technology. The technology was researched at Stanford University 15 years ago and is now made available to the public by the start-up company. The company invites users to post their photos on their site’s gallery.
“We’ve been extremely excited to see people taking and sharing great living pictures,” First said. “That’s the best way to see how the cameras are being used and received – by looking at the creative, light field pictures being shared. The most positive feedback, as noted, is evidenced by people taking and sharing living pictures. “
There has been some negative feedback on the camera, but mainly due to the software, which is not Windows compatible. The company said they will have a Windows software version later this year.
“We’ve been working closely with customers through our photowalks, our various social media channels and our videos to help people be as creative as they can be with the camera,” she said.
The camera costs between $400-$500 with a wait of a few months.
-Dustin Bass, @dbass_cmn
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